Brand Partnerships
“We were extremely impressed with Dr Amna. She was a joy to work with on our campaign for National Rail on behalf of the rail industry, all focused around Hobbies. Amna is responsive, professional, and made the whole process effortless. She was an absolute natural during the broadcast day, communicating the campaign messaging brilliantly and the clients were really impressed. We will definitely look to work with Amna on future campaigns. Thank you!”
72 Point

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She has provided opinion on research studies to explain Black Friday consumption behaviour and why consumers can regret purchases. Amna provided research informed tips that can consumers can adopt to avoid, impulsive, regret purchases during Black Friday.

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Consumers are using their smartphones for everything and everywhere, including on the beach, the Paypal deck chair brings commerce to the beach making it relevant to todays consumer experiences. Beach Commerce, shop, connect and engage from anywhere and everywhere.

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Whether you’re picking up something new or keeping a passion alive, on the train you can make time for the hobbies and interests you love. To help inspire your next pastime or passion project, we’ve surveyed the nation* to uncover the most popular hobbies that people want to take up this year. Check out the map below to see what’s trending in your region and read on for advice on using your travel time for nurturing the interests you love.

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In the busy modern-day, a lack of spare time was identified as the top barrier for not taking up hobbies (32 per cent) and 24 per cent are seeking something which will help them switch off. A further 26 per cent believe doing a relaxing or creative task while travelling will help reduce their stress. Commenting on the National Rail research, consumer behaviour expert Dr Amna Khan said: “The future of travel will involve consumers using journeys to escape digital fatigue, unplug and recharge.