Brand Partnerships

Amna has partnered with global brands to provided evidence based insight to explain the what and why of consumer behaviour. 
 
As a behavioural expert she provides insights into consumer research, explaining consumer behaviour trends and consumption. Amna provides analysis and insights, key opinions and tips for broadcast and print news, content for social media brand channels. 
 
Global and National brands Paypal, Tesco Mobile, Rail Delivery  amongst others that have partnered  with Amna.  
 
Consumer adopt new consumption activities in the form of hobbies in the New Year. Amna explain what consumer habits are being adopted in 2026, why and how a hobby choice can improve overall wellbeing. She provided top tips to choose a hobby. 

“We were extremely impressed with Dr Amna. She was a joy to work with on our campaign for National Rail on behalf of the rail industry, all focused around Hobbies. Amna is responsive, professional, and made the whole process effortless. She was an absolute natural during the broadcast day, communicating the campaign messaging brilliantly and the clients were really impressed. We will definitely look to work with Amna on future campaigns. Thank you!”

72 Point

Click here to read the full article in The Sun

She has provided opinion on research studies to explain Black Friday consumption behaviour and why consumers can regret purchases. Amna provided research informed tips that can consumers can adopt to avoid, impulsive, regret purchases during Black Friday. 

Click here to read the full article in The Newsroom

Consumers are using their smartphones for everything and everywhere, including on the beach, the Paypal deck chair brings commerce to the beach making it relevant to todays consumer experiences. Beach Commerce, shop, connect and engage from anywhere and everywhere.

Click here to read the full article on National Rail

Whether you’re picking up something new or keeping a passion alive, on the train you can make time for the hobbies and interests you love. To help inspire your next pastime or passion project, we’ve surveyed the nation* to uncover the most popular hobbies that people want to take up this year. Check out the map below to see what’s trending in your region and read on for advice on using your travel time for nurturing the interests you love.

Click here to read the full article on The National World

In the busy modern-day, a lack of spare time was identified as the top barrier for not taking up hobbies (32 per cent) and 24 per cent are seeking something which will help them switch off. A further 26 per cent believe doing a relaxing or creative task while travelling will help reduce their stress. Commenting on the National Rail research, consumer behaviour expert Dr Amna Khan said: “The future of travel will involve consumers using journeys to escape digital fatigue, unplug and recharge.

© Dr Amna Khan 2026. All Rights Reserved.